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Is Facebook Becoming Too Complicated?

By on Oct 18, 2011 in Blog |

Facebook is facing criticism for constant changes that keep users frustrated and overwhelmed.  It’s not the Facebook they have come to know and love anymore.  Perhaps the founders are forgetting why their creation was so popular in the first place! It was relatively easy to use.  Now it’s not and people are having difficulty figuring out how to post, view their Wall, find their list of friends, etc. People believed they were only sharing with friends.  They weren’t and now users realize their conversations are being monitored and used for marketing purposes. Fanpages were free.  Now you have to purchase an SSL certificate and have the page hosted if it has any dynamic content. Special features promoted conversations.  Now they are being taken away – just when users figured out how to use them!  Reviews and Discussions Apps disappear on Halloween – how...

Is Social Media Too Overwhelming and Losing It’s Appeal?

By on Jun 15, 2011 in Blog, Workshops |

  Keeping Up with Facebook Changes For those of us who strive to stay on top of the latest-greatest social media innovations, often staying up until the wee hours of the morning totally entranced in a Mashable.com article or pouring over marketing trends graphs from HubSpot, it becomes necessary to put the whole social media phenomenon into perspective.   Do our clients really need to learn about hash tags, algorithms or RSS feeds?  I am just as delinquent as my clients in ignoring my daily posting routine.  It’s definitely a case of the cobbler’s neglected shoes. The bottom line is that when I do post, and pay attention to my keywords, things happen!  More people follow and comment, clients suddenly appear.  It’s a miracle!  No, it’s social media.  It really does work if you know how to use your time wisely. So what is the minimum you can do to make social...

To Tweet or Not to Tweet – It’s a Good Question

By on Apr 6, 2011 in Blog, Political Campaigns |

If the whole idea behind social media is to post something that folks want to share, then your message must be either provocative, personal or really clever.  If you’re good at it…it will be all three. For people in the public view, whether business execs, entertainers or politicians, tweets that come across as genuinely personal and revealing are well-received.  They tend to be shared by followers, and picked up by professional bloggers. Entertainers are given lots of leeway with their on-line statements – they even invite controversy just to stay in front of the public eye; but politicians and business leaders need to have a strategy, and some direction, before you turn them loose on sites like Twitter.  Going viral is not always good, and it can happen in an instant on the internet. For business execs, folks want to know them as a person.  Are they involved in any...

Lobbyists Will Earn Their Fees in 2011

By on Jan 11, 2011 in Blog |

Gov. Brown has declared a time for austerity in California. Lobbyists will be stepping up their game to make certain their clients retain their piece of the pie. Capitol Social will track their creative internet advocacy techniques.

My Social Blend – Your Social Media Hub

By on Jan 10, 2011 in Blog |

I signed up for a free account with My Social Blend.  We use it to post to Facebook, LinkedIn and Twitter, and it saves so much time!  The product is constantly being updated with great search and branding functions.   There are no bothersome ads popping up, and the dashboard can be upgraded to include security measures and log-in features.   It can also be white-labeled to become your own social media site with optional advertising space.  Contact us to learn more about this time-saving product.