Hubspot is right on target with their analysis of the latest popular social media networks – Google + and Pinterest.
Internet marketing enthusiasts are always interested in an emerging network that gets a lot of attention. But the data shows that some social media networks are just meant to be social – not commercial. It takes a team of dedicated internet marketing professionals to know how to tap the latest greatest and turn it into a marketing opportunity.
Both Google+ and Pinterest have made the news recently as the darlings of internet consumers. Both have benefits and drawbacks, as outlined in a recent Hubspot analysis.
What they have in common is a significant following in a younger demographic that cannot be ignored. Pinterest appeals mostly to women and Google+ to men. Google+ has a larger following, but users don’t stay on the site very long. Pinterest users stay on, but photos and videos make it more difficult to convert to a sale.
The bottom line is that adding a new social media network to your marketing regimen must be a good fit if it’s going to be worth your precious time. Do some research before you focus too much time on the shiny new penny.